Sell more per guest
When ordering takes seconds instead of a trip to the concourse, guests order more often, including during play, mid-concert and poolside when they'd otherwise go without.
In-seat ordering for stadiums, arenas and hotels
Your guests order from their seat. You sell more.
Guests scan the code on their seat, room or table, order food and drinks on their phone and pay in seconds. Orders go straight to the right stand, and they're delivered or picked up without the wait.
- No app for guests to download
- Runs on the phones and tablets you already have
- Your brand, your menu, your prices
ScanQR code or NFC tag
OrderMenus from every stand
PayCard, on their phone
EnjoyDelivered or ready to grab
How it works
From seat to stand to seat, without the line
SeatSide connects your guests, your stands and your runners in real time.
-
1
Guests scan their seat
Each seat, room or table has its own QR code or NFC tag, so SeatSide knows exactly where to deliver. The menu opens in their browser instantly.
-
2
They order and pay
Guests browse every stand, add items, choose delivery, pickup now or pickup at a set time, and pay by card in a few taps.
-
3
Your team gets it instantly
The order appears on the right stand's screen. Staff move it through preparing and ready, and guests get a text when it's done.
-
4
Delivered or picked up
Runners see a live queue of deliveries with seat locations, or guests walk up at their chosen time and skip the line.
Why venues choose SeatSide
More orders, shorter lines, happier guests
Every minute a guest spends in line is a minute they're not enjoying the event and not ordering again.
Shorter lines at every stand
Mobile orders and scheduled pickups take pressure off the counter at peak times, so walk-up customers are served faster too.
Guests never miss a moment
No one misses the big play, the encore or the sunset waiting for a drink. That's a better experience, and a reason to come back.
Calmer, faster kitchens
Clear digital tickets go straight to the right stand. Staff tap through preparing, ready and delivered, and an accidental tap can be undone.
Your brand, front and center
Your logo, colors, menu and prices. Each venue gets its own address, like yourvenue.seatsideapp.com.
No new hardware
Guests use their own phones. Your stands and runners use any phone or tablet with a web browser. There's nothing to install or lease.
The numbers
Why venues are moving to in-seat ordering
Published research and results from venues that already let guests order from their seats.
40%
of sports fans abandoned a concession line in the past year
- 68% of U.S. fans would probably or definitely use in-seat ordering
- U.S. fans say they'd spend $20 more on food and drinks if waits were shorter
57%
of stadium-goers would love to pre-order to skip the line
- 42% are frustrated by long concession lines
- 33% would pay extra to pre-order for a shorter wait
$2–$3
more spent per seat on in-seat delivery orders at Levi's Stadium by season's end
- In-seat delivery was 54% of the app's food and drink revenue
- The app helped produce $802,791 in food and drink revenue in 2014
138%
increase in room service revenue year on year at Mandarin Oriental, Singapore
- 136% more room service orders
- Digital ordering now accounts for 70% of all room service orders
Figures are industry research and published results from other venues and ordering providers, not SeatSide results. The last two are reported by the venue and by an ordering vendor.
Who it's for
Built for anywhere guests are settled in
Stadiums and arenas
Seat delivery by section, row and seat. Multiple stands, each with its own menu, and runners covering their sections.
Hotels and resorts
In-room dining, poolside and cabana service from a QR code in the room or on the lounger. No phone call to the front desk.
Theaters and concert halls
Pre-order for intermission and pick up at a set time, so the bar line doesn't eat the whole break.
Golf courses and clubs
Order at the turn, from the cart or the patio, ready when the group arrives.
Convention centers and events
Spread demand across food courts with scheduled pickup, and keep attendees in the sessions.
Beach clubs and rooftops
Table and lounger service without flagging down a server. Orders go straight to the bar.
One platform, every role
Everything your operation needs
For guests
- Scan and order, no app or account
- Delivery to the seat, or pickup now or later
- Live order status and a text when it's ready
- Order history on their phone
For stands and kitchens
- Live ticket screen for each stand
- One tap to move orders along
- Undo for mistaken taps
- Pause items when they sell out
For runners
- Live delivery queue with seat locations
- Claim, deliver, done
- Works on any phone
For managers
- Menus, prices and stands in one place
- Seat maps and printable QR codes
- Staff accounts with the right access
- A full audit log of every change
Security and privacy
Your data stays yours
Each venue runs on its own separate database, never shared with another venue. Staff accounts are protected with lockouts after failed sign-ins, every sensitive change is recorded in an audit log, and all traffic is encrypted with HTTPS.
- Isolated database for every venue
- Role-based access for admins, stands and runners
- Audit log of sign-ins and changes
- Encrypted in transit and at rest
FAQ
Questions venues ask us
Do guests need to download an app?
No. Guests scan a QR code or tap an NFC tag, and the menu opens in their phone's browser. There's no app and no account to create.
What equipment do we need?
Any phone or tablet with a web browser for each stand and runner. Most venues use devices they already have. You'll also need the QR codes or NFC tags for seats, which SeatSide generates for you to print.
How long does it take to get started?
Setup is mostly adding your menu and uploading your seat or room list. We'll walk you through it and help you run a pilot in one section or area before rolling out venue-wide.
Can guests order ahead and pick up later?
Yes. Guests can choose delivery to their seat, pickup as soon as it's ready, or pickup at a time they choose.
What if a stand gets slammed or runs out of something?
Stands can pause new orders during a rush and mark items sold out with one tap. You can also switch seat delivery off and offer pickup only, at any time during an event.
Is our data kept separate from other venues?
Yes. Every venue gets its own database, so your menus, orders and guest details are never stored alongside another venue's.
Get started
See SeatSide at your venue
Tell us about your venue and we'll set up a walkthrough with your menu, your seat map and your brand. Want a look first? Try the live demo stadium.
Open the live demo →